Tap into Savings
Waterwise is the leading authority on water efficiency in the UK and Europe. They promoting water efficiency at all levels; from corporate boardrooms, community meetings to government offices.
The Tap into Savings campaign was aimed at residents of social housing and promoted the idea that you can save money by saving water. The campaign also included messages about saving energy – in particular by using less hot water – and waste efficiency.
Using an obvious symbol for money saving, the piggy bank, I created a series of pigs that represented the different messages of the campaign. We then used them in the designs for all the promotional materials including posters, advertising, and the website.
The two water pigs
Pop-up banner and window sticker
The electricity pig
Poster to be customised by local campaigns
The waste and recycling pig
Poster used on busses
Happy/Sad pig performance indicators
The campaign website
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